On May 6, 2026, Xinhua News Agency published a special report titled "Digital Intelligence Technology Empowering the Building of a Sports Power Nation" — noting that digital intelligence technology has deeply penetrated three major areas: competitive performance enhancement, industry transformation, and national fitness. More and more streets and communities are beginning to use AI technology to produce national fitness themed promotional videos — lowering production barriers for grassroots governments while improving event outreach effectiveness.
I. Why These Promotional Videos Are Needed
National fitness is a key component of the national strategy. According to guidelines issued by the Mass Sports Division of the General Administration of Sport, localities need to promote community sports activities to residents through short videos and animations — because traditional posters and banners are far less effective at outreach than dynamic video content.
Type 1: Community Sports Event Hype Promotions
Streets and communities organize various national fitness events every year (such as marathons, square dance competitions, and tai chi performances). AI solutions can quickly generate event preview short videos — using dynamic visuals to showcase competition rules and registration methods, achieving 3–5 times higher click-through rates than static posters.
Type 2: Sports Facility Usage Guide Educational Content
Newly built community fitness centers or parks typically need equipment usage instruction videos. AI digital avatars can serve as virtual presenters on screen — guiding residents in correctly operating various fitness equipment and helping them avoid exercise injury risks.
II. Comparison of Mainstream Technical Approaches
Approach 1: Pure AI Generation (Ideal for Zero-Cost Experimentation)
Use a large language model to generate promotional scripts and storyboard descriptions, then use a video generation model to create sports scene footage — finally import into Jianying (CapCut) to add voiceover and subtitles. After the Shandong Provincial Sports Science Research Center integrated the DeepSeek large model in March 2025, it has achieved precise matching of personal fitness data with AI exercise guidance features.
Approach 2: AI + Live-Action Hybrid Workflow (Ideal for Official Projects)
First use AI tools to generate basic animation frameworks and digital avatar presentation segments, then mix in actual footage of residents participating in sports activities — this approach enhances visual authenticity while maintaining efficiency. Costs are approximately 3,000–8,000 CNY per episode.
III. Tiered Pricing Reference
Basic Version (single 3-minute fitness activity promo): 500–1,500 CNY per episode
Pure AI generation approach. Includes script creation + scene compositing + voiceover editing. Suitable for everyday community sports event hype promotions.
Standard Version (single 5–8 minute comprehensive feature): 2,000–3,000 CNY per episode
AI + live-action hybrid workflow approach. Adds digital avatar presentation segments and real event footage editing. Suitable for projects that need to be reported to higher-level departments or submitted for awards evaluation.
IV. Content Compliance Notes
First, footage featuring residents' likenesses must be used only with their prior consent. Second, in accordance with the "Labeling Measures," all AI-generated footage must include the caption "This video was produced with artificial intelligence assistance" at the end. Third, fitness guidance content must ensure professional accuracy — it is recommended to have certified fitness instructors review exercise demonstration clips before publishing.
V. Recommended Production Workflow
Step 1: Define the core promotional theme (such as event hype, facility educational content, or health awareness promotion). Step 2: Use AI tools to generate a basic script and storyboard descriptions. Step 3: Choose a visual style and batch-generate scene assets — you can mix in actual event footage to enhance persuasiveness. Step 4: Import into editing software to add voiceover narration and subtitle packaging.
