An in-depth analysis published on April 17, 2026, titled "AIGC Application Cases in E-Commerce Marketing" pointed out that AI-assisted daily output increased from 3,000 words to 8,000–12,000 words. Entering May, video generation technology represented by Seedance continued to advance, achieving order-of-magnitude improvements in advertising creative production efficiency: makeup comparison content that previously took days to produce can now be batch-generated in minutes.
Why Beauty Brands Need Before-and-After Makeup Comparison Videos
Product recommendation conversion far exceeds static images
Traditional beauty product detail pages typically use two side-by-side static photos showing "before" and "after" use. However, consumers cannot perceive the dynamic texture of applied makeup through still images — such as the changing sheen of lipstick while speaking or how foundation coverage varies with lighting angles. Video can fully capture the entire process from bare skin to completed makeup, with conversion rates more than 3 times higher than text and images.
Comparison of Main Technical Approaches
Pure AI Image-to-Video Approach
Using image-to-video tools like Seedance or HaiYi AI — upload a bare-skin photo and a completed makeup effect image, and let the AI automatically generate the transition animation in between. This approach can keep per-video costs within 50–200 RMB, making it suitable for beauty bloggers to mass-produce short recommendation videos.
AI Plus Live-Action Hybrid Workflow
First use AI tools to generate base makeup effect images and comparison frameworks, then import them into editing software to add real makeup application footage — enhancing credibility. While this approach adds about 40% to the production cycle, it significantly boosts the professional feel and brand tone.
Tiered Pricing Reference
Basic Version (single 15-second makeup comparison short video): 200–500 RMB per video
Pure AI image-to-video generation approach. Includes bare-skin photo processing + makeup effect image compositing + dynamic transition animation, suitable for beauty bloggers' daily recommendation content updates.
Standard Version (single 30–60 second comprehensive themed video): 8,000–2,000 RMB per video
AI plus live-action hybrid workflow approach. Adds real makeup application footage and customized product showcase shots, suitable for beauty brands' official social media account content production.
Content Compliance Notes
First, cosmetics advertising must strictly comply with advertising regulations — it must not contain false or misleading content; second, comparison videos must include disclaimers such as "results may vary by individual"; third, in accordance with AI labeling requirements, all AI-generated visuals must include a notice at the end of the video stating "this video was produced with AI assistance."
Recommended Production Workflow
Step 1: Prepare bare-skin model photos and mark the key makeup areas to showcase (eye makeup/lip makeup/base makeup); Step 2: Use AI tools to generate completed makeup effect images — ensuring that skin tone and lighting conditions match the bare-skin state to enhance credibility; Step 3: Import into video editing software to add product close-up shots and voiceover narration with subtitle packaging for the makeup application process.
Visit aigcsdm.com AI Custom Ad Services to get batch production solutions and pricing for makeup comparison videos. We support a full-process AI-assisted production solution from bare-skin photo processing to final video delivery.
