When Xinjiang, Shandong, Anhui, Sichuan, Heilongjiang and Shanxi began hosting AIGC contests and collaboration activities for cultural tourism, AI took on a more practical role. It moved beyond occasional image generation and entered local promotion, content calls, industry matchmaking and city branding.
Recent examples range from Heilongjiang university work on AI and VR digital painting, to Yuncheng AI short drama, Anhui broadcasting applications and Sichuan smart tourism works. The formats cover images, video, short drama and digital experiences.
Tourism organisations need a steady stream of content. Destinations change with the seasons, while cities have heritage districts, festivals and new visitor experiences. Traditional production cannot fully develop every idea. AIGC lets an institution turn an early concept into a watchable sample before it commits to a full shoot.
Why these events matter
The value of a contest is not limited to selecting winning videos. The Xinjiang promotional film contest, Shandong's AIGC video contest, Anhui's audiovisual co-creation and matchmaking activity, and Sichuan's “Digital Tianfu: AI Paints Bashu” initiative all place local culture and new technology in one working environment. They make room for storytellers, visual creators and production teams to find one another.
They also change the cost of trying an idea. In a conventional process, location, crew and budget decisions arrive early, so a weak concept may be abandoned before anyone sees it. A concept film, animatic or short sample can now come first. The final format may then combine live action, 3D and generated footage according to the communication goal.
Content still decides whether the work travels
AI can generate mountains, old towns, festivals and imagined city nights. It cannot decide why a visitor should care. A strong tourism film connects places with routes, experiences and emotion. Cultural material also needs factual care. The more impressive the image, the more someone must check what it claims.
A workable project still involves topic selection, script, storyboard, reference materials, asset preparation, generation, editing, voice and review. AI increases the number of directions an institution can explore. A capable team turns one direction into a stable, accurate and publishable film.
For a city, destination or tourism brand, define the audience and communication setting before choosing a model. AigcSDM's AI promotional video production service can provide a route to discuss the brief, references and delivery requirements with a suitable production team.
