Custom AI Promotional Videos for Student Mental Health Education: 2026 Ministry of Education Policy Interpretation and Production Guide
I. Policy Background and Market Demand
On April 30, 2026, the Ministry of Education launched the 3rd National Student Mental Health Education and Awareness Month (May), themed "Cultivating Students' Positive Psychological Qualities, Comprehensively Promoting Healthy School Building." This marks the third nationwide concentrated education initiative since the first Mental Health Awareness Month in 2024.
Meanwhile, the "Artificial Intelligence + Education" Action Plan (Document No. Jiaokexin [2026] No. 1) was officially released on April 2, 2026, explicitly calling to "integratively advance AI talent cultivation and application innovation, and systematically build an education system for the intelligent era." The integration of AI technology with mental health education has become a key direction encouraged by policy.
According to Ministry of Education statistics, there is a nationwide shortfall of 380,000 full-time mental health education teachers in primary and secondary schools, with an average of only 1.5 psychology teachers per school. Traditional offline lecture formats cannot cover all student and faculty groups. Using AI-generated mental health education videos can overcome time and space limitations, achieving the scalable dissemination effect of "produce once, use repeatedly, distribute school-wide."
II. Four Core Application Scenarios for AI Promotional Videos
Scenario 1: Mental Health Knowledge Education Series
Design tiered content for different age groups of primary and secondary school students. The primary school level focuses on emotional recognition and peer relationship management; the junior high school level addresses adolescent psychological changes and stress management; the senior high school level explores academic anxiety, career planning, and other in-depth topics. AI digital human presenters combined with 3D animated demonstrations transform abstract psychological terminology into visualized everyday scenarios.
Scenario 2: Crisis Intervention Process Training Videos
Produce practical guides on "psychological crisis identification and preliminary intervention" for homeroom teachers and grade-level coordinators. AI-generated simulated cases (such as warning signs of student self-harm behavior and handling procedures for campus bullying incidents) help teachers master standardized SOP procedures. These videos are typically used as mandatory annual continuing education courses for teachers.
Scenario 3: Parent Mental Health Education Videos
Produce a series of short videos for family education scenarios, covering topics such as "How to Identify Depression Tendencies in Children," "Psychological Misconceptions in Parent-Child Communication," and "Psychological Interventions for Phone Addiction." Targeted distribution through school WeChat official accounts or parent groups achieves a viewing completion rate of up to 68%, significantly higher than the 15% for text announcements.
Scenario 4: Campus Mental Health Work Summary Reports
Used to present annual mental health education outcomes to higher-level education authorities, including compilations of activity photos, data visualization charts of student psychological assessments, and case study reviews. AI automatic editing tools consolidate scattered materials into 3–5 minute summary videos, significantly reducing teachers' workload.
III. Recommended Technical Implementation Solutions
Digital Human Presenter Deployment:
We recommend using Tencent Zhiying or Baidu Intelligent Cloud Xiling platform to create a dedicated AI persona. A combination of "warm, friendly female voice + warm-toned background" is suggested to create a safe and inclusive visual atmosphere. Lip-sync error should be controlled within 3 frames to ensure complete alignment between lip movements and audio content.
Mental Health Scene Animation Generation:
Use the LTX-2.3 model to convert static psychological concept diagrams into dynamic demonstration videos. For example, the "Emotional Iceberg Theory" can be designed as: above-water behavioral expressions (anger/crying) → underwater true needs (desire for attention/lack of sense of security). Steps: First use Figma to draw the layered concept diagram → export as PNG format → import into LTX-2.3 and add a camera descending motion trajectory.
Multilingual Adaptation Solution:
For schools in ethnic minority regions, we recommend simultaneously generating dubbed versions in Tibetan, Uyghur, and other ethnic languages. Using Qwen-TTS's multilingual voice library ensures the accuracy of psychological terminology translations.
IV. Compliance Review Process
Step 1: Psychology Expert Content Review — Every piece of psychological intervention advice in the video script must be reviewed and signed off by a professional with at least a National Level 2 Psychological Counselor qualification to ensure professionalism and safety. Content involving crisis intervention must include the note: "In case of emergency, please call the 12355 Youth Service Hotline."
Step 2: Education Department Filing and Approval — According to the "Guidelines for Mental Health Education in Primary and Secondary Schools," all mental health promotional materials targeting students must be submitted to the District Education Bureau's Moral Education Division for filing 7 business days before release. Finalized videos must not be shared externally within 48 hours before publication.
Step 3: AI-Generated Content Labeling — According to the "Provisions on the Management of Deep Synthesis in Internet Information Services," all education videos generated using AI technology must prominently display the notice "This video was produced with artificial intelligence assistance" at the end of the video, with a font size of no less than 14px.
V. Budget and Procurement Process
Three-Tier Pricing Plans:
Basic Edition (single episode, 5–8 minutes): 3,000–5,000 yuan — Includes standard AI digital human persona + mental health knowledge education animation + Mandarin voiceover. Suitable for routine Mental Health Month promotional activities.
Standard Edition (3–5 episode series, 8–10 minutes each): 15,000–30,000 yuan per set — Adds 3D scene simulation demonstrations, multilingual versions, and a unified visual style system package. Suitable for annual mental health education systematic programs.
Premium Custom Edition (10+ episode series + interactive H5 embedded pages): 50,000–80,000 yuan per set — Exclusive AI persona modeling + customized psychological assessment data visualization dashboard + teacher training dedicated version. Suitable for city-level education authority coordinated procurement for comprehensive promotion projects.
Government Procurement Process:
According to the "Measures for the Administration of Government Purchasing Services," projects with budgets under 100,000 yuan may use competitive negotiation procurement; those exceeding 100,000 yuan require public bidding. We recommend listing "AI Mental Health Promotional Video Production Services" under the annual moral education work special budget category to avoid excessively long standalone project approval cycles.
VI. Distribution Channels and Performance Tracking
After the mental health education videos are released, we recommend distributing through the following channels simultaneously: school official websites and WeChat official accounts (covering all students, faculty, and parents), class DingTalk groups for targeted forwarding of specific topic content, and mental health classroom TV displays for continuous playback. At the same time, deploy a viewing data tracking module to record completion rates and key section replay counts by grade level, serving as a topic selection reference for subsequent offline mental health lectures.
