When asking how much anAI promotional videocosts, the lowest quote should not be the only reference. A 15-second product motion clip, a 30-second event teaser, a one-minute sales video, and a two-minute corporate film all require different levels of work. A simple open-source generation pass costs far less than a workflow using Kling, Veo, HappyHorse, and Seedance shot by shot, with scripting, voiceover, editing, and color work.
$100-$300: lightweight display and first test
This range, converted and rounded from RMB 500-2,000, fits 15-30 second videos such as product highlights, social posts, small event teasers, and simple brand exposure. Common workflows use open-source LTX-2.3, ComfyUI, template editing, basic voiceover, and simple subtitles. The result can be published quickly, but buyers should not expect complex character consistency, detailed storyboarding, or cinematic camera design. It works well for a first test.
$300-$700: standard business promotion
This range, converted and rounded from RMB 2,000-5,000, is common for 30-60 second AI promotional videos, product selling-point videos, exhibition loops, and short sales openers. Vendors may combine ComfyUI, Kling, Seedance, and regular editing tools, then add script polishing, voiceover, subtitles, music, and basic visual packaging. The video can have clearer logic between shots and a more consistent style. The buyer still needs to keep the message focused, because a one-minute video cannot carry a full company brochure.
$700-$1,500: stronger brand-facing production
This range, converted and rounded from RMB 5,000-10,000, suits website hero videos, business events, large-screen playback, and important client proposals. It usually allows fuller scripting, storyboard planning, visual tests, and several editing rounds. Model selection becomes more deliberate: Kling can handle motion and commercial-looking shots, Veo can support realism, lighting, and natural motion, Seedance can help with multi-shot storytelling, and ComfyUI can control local styles and batch visual consistency.
$1,500+: customized external-facing video
Above this range, converted and rounded from RMB 10,000+, the project often becomes a custom production. Common needs include a two- to three-minute corporate film, multilingual versions, digital human narration, product shots with a 3D feel, complex scenes, unified brand visuals, and horizontal or vertical edits for multiple platforms. HappyHorse, Veo, Seedance, and Kling may be combined by shot, with human post-production repair, audio design, commercial material checks, and multiple review rounds.
The price gap in AI promotional videos mainly comes from deliverable scope. Before posting a request, buyers should clarify use case, length, visual precision, revision rounds, and distribution channels. A small budget can support a lightweight test. A higher budget needs a clearer script, storyboard, and acceptance standard. When posting on AIGCSDM, clear information helps vendors quote closer to the real cost and deliver a video customers can understand.
